Most of us are told to get a sponsor, but many of us didn't know who to ask, how to ask, or even what a sponsor was. We needed help in getting plugged to the program. That's what a sponsor broker does. They will help the new person get with someone who is qualified and able to assist them with getting started in AA. If at any time, the prospect decides they want to change sponsors, it is absolutely understood, and there are no hard feelings. The important thing is to get connected asap.